Everyone wants the secret recipe: “If I spend X, make Y products, and market like Z... I’ll be rich.”

No. You won’t. That’s not how this works. Sorry.

The reason you keep spiraling in the “How do I need to start my brand?” loop is simple:

You haven’t defined your budget.

And, here’s the part most people miss:

You decide your budget first, and then we reverse engineer the strategy to fit.

Only have $1,000? We can make that work. Got $100,000? Amazing, but that’s a completely different game plan.

Now, maybe you’ve downloaded a budget template and thought: "OMG, this is going to be way too expensive." But, it doesn’t have to be - those generic templates are just that, templates, not strategy.

Then comes the next myth: "I’ll just find investors."

No, you won’t.

People with money don't just give it away to someone with an idea. I have 5 ideas for really good brands before breakfsat. Investors want to see momentum, and that means having something up and running first.

But how do you get something up and running if you don’t have the resources to even start?

You're stuck.

So over the next few days, I'll be sending you emails to show you how to break out of this limiting mindset.

Sorry if you feel duped and wanted a neat and tidy little except with all the answers. Trust my process - I've done this before - hundreds of times. As soon as you start thinking like a fashion industry pro (which feels so backwards at times), you will start making progress! 

 

-Melanie  

 

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