everything you need to transform your brand from idea to finished product
October 1, 2020 - April 1, 2021
SOLD OUT
February 1, 2021 - August 1, 2021
SEATS STILL AVAILABLE
build your brand in 6 months
what are you waiting for?
about this course
mentorship to take your from idea to launch
transform your brand from idea to finished product
A step by step 6 month plan to make your brand a reality. I am on a mission to help get you to the finish line. This course includes everything you need to get stared building your brand. From cultivating your brands marketing plan, to finding suppliers and getting your product made, to selling in stores and to customers - we cover it all!
one on one help
The masterclass offers 25 weeks of LIVE and interactive weekly classes, weekly office hours for help if you get stuck along the way, and access to my rolodex of industry professionals for additional help and mentorship.
What You Get
Live Weekly Lessons
Once a week live lessons taught by Melanie, with special industry guest speakers.
Access To The Master Mind
A private group for all course members to connect, network, share resources, and support.
Office Hours
Once a week Melanie will host office hours as an opportunity for brands to ask for help .
Melanie's Personal Supplier List
My personal Rolodex of ethical and sustainable suppliers from all over the world.
Profesional Templates
Everything from how to email a factory and sound profesional to how to create a line sheet.
One on One Consultation
1 hour of private one on one consultation with Melanie to help build your brand.
25 Week Syllabus
Week 1:
Finding Your Niche
How to fine tune your product and find your customer
Week 2:
Financials
How to set up a budget and write a business plan
Week 3:
Funding
How to find funding and finance your small business
Week 4:
Branding
What's in a name? Crafting your brand image
Week 5:
Product Planning
What should you design?
Week 6:
Intro To Fashion Design
Crash course in clothing design
Week 7:
Fabric Sourcing
Finding the perfect fabrics
Week 8:
Sourcing Partners
This is where I hand over my personal list of industry contacts
Week 9:
Tech Packs
And, how to communicate with a factory
Week 10:
Jargon
Demystifying industry talk
Week 11:
Sourcing Details
Labels, hang tags, and all the extras
Week 12:
Packaging
Finding the perfect bags, boxes, and more
Week 13:
Production
Writing your first PO - complete with templates
Week 14:
Website Design
How to start selling online in less than 1 hour
Week 15:
SEO
How I rank #1 in Google search results
Week 16:
Product Photography
How to take professional DIY photos
Week 17:
Sales Tools
Line sheets, look books, brand books, and more
Week 18:
Finding Your Customers
How to start selling your product
Week 19:
Wholesale
How to hire showrooms and sales agents
Week 20:
Networking
Navigating tradeshows, and the art of the cold call
Week 21:
Retail 101
Deciding what sales channels are right for you
Week 22:
DIY PR
How I got myself featured in Forbes, Business of Fashion, spoke at SXSW, and more
Week 23:
Advertizing
How to create ads that convert into sales
Week 24:
Marketing
The basics of email marketing, sales funnels, and connecting with your customer
Week 25:
Scaling
How to grow your brand bigger and better
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