in this course you will transform your brand from idea to finished product, and experience that magical feeling when your website goes live and you get your very first sale
October 1, 2020 - April 1, 2021
SOLD OUT
February 1, 2021 - August 1, 2021
SOLD OUT
June 1, 2021 - December 1, 2021
SPACE IS LIMITED, ENROLLMENT BEGINS IN MAY
signature 3 phase system
My signature 3 phase system takes you through the conscious startup journey in a way that is designed prevent overwhelm. Starting a brand is a lot of hard work, I am here to make it easier for you.
Phase 1 is all about your business basics and laying down a solid foundation based on market research.
In Phase 2, we deep dive into the world or manufacturing as I teach you step-by-step how to get your product made.
And, in Phase 3 you learn how get in front of your ideal customer and sell your product, because without customers you won't have a profitable company.
weekly coaching + accountability
The masterclass offers 25 weeks of interactive classes, plus weekly LIVE office hours for help if you get stuck along the way.
You also get access to my rolodex of industry professionals for additional help and mentorship.
Be A Brand Founder
learn how to become a company that stands out from all the others startups out there
Have A Well Designed Line
a step by step process to designing styles that will sell out season after season
Sourced Your 1st Collection
the world of sourcing will be de-mystified + you will become a pro at manufacturing
Built A Following Of Loyal Fans
scared no one will buy your clothes? don't worry, they will with this tried and true method
Be Ready For Your First Sales
there is nothing like the first day of launching your line, and getting an alert for your first sale
Have A Plan For The Future
when you are ready, you will know exactly what to do in order to scale and grow your company
Weekly Lessons
once a week lessons taught by Melanie, jam packed with how-to's + action items
Access To The Master Mind
a private group for all course members to connect, network, share resources, and support
Office Hours
once a week Melanie will host LIVE office hours as an opportunity for brands to ask for help
Melanie's Personal Supplier List
my personal rolodex of ethical and sustainable suppliers from all over the world
Professional Templates
everything from how to email a factory and sound professional to how to create a line sheet
Networking
bonus talks, panels, and mentorship from other experts and industry leaders
Week 1: Find Your Niche
how to fine-tune your product and find your customer
Week 2: Branding
creating a company that your customers can relate to
Week 3: Financials
setting up your budget and laying out a business plan
Week 4: Product Planning
the secret to creating a product that will sell out
Week 5: Textiles 101
the condensed version of everything I learned in my 4-year textile engineering degree
Week 6: Fabric Sourcing
how to find fabric suppliers that align with your brand
Week 7: Sourcing Partners
this is where I hand over my VIP supplier list
Week 8: Garment Design
spoiler - you don't need to know how to draw or sew to design
Week 9: Tech Packs + Comms
how to communicate with suppliers effectively
Week 10: Balance + Planning
how to create a launch plan that will help you avoid burn out
Week 11: Sourcing Details
don't forget the extras - trims, labels, tags, etc
Week 12: Packaging
setting the mood + creating an unboxing experience
Week 13: Production
my tried and true checklist for before you place your production deposit
Week 14: Website Design
step-by-step guide to making your own high converting website (read increased sales)
Week 15: SEO
how I get 24,000 readers to my blog every single month - for free
Week 16: Content
it's quality not quantity - create captivating content that connects with your customer
Week 17: Crowd Funding
how to raise money + tap into other audiences to find new customers
Week 18: Sales Tools
the tools you need to grow and scale
Week 19: Retail 101
how to create memorable in-person customer experiences
Week 20: PR
my secrets on how I got featured in Forbes, WWD, Business of Fashion, and spoke at SXSW
Week 21: Wholesale
open and manage wholesale accounts
Week 22: Ads + Funnels
turn strangers into loyal customers
Week 23: Networking + Cold Calls
tips on how to make introductions + partner with strangers
Week 24: Funding + Scaling
sustainably grow your business
Week 25: Refunds + Trouble Shooting
sometimes things go wrong, and when they do, here is how to handle them like a pro
+ Special Bonuses
templates, swipe files, scripts, + more
Here’s What You Are Getting When You Enroll Today:
(Remember seats are limited to just 20 students, and sell out fast)
When you add it all up, that’s a value of $11,000
But when you enroll today you’ll get access to everything for just...
3 monthly payments of
$945
a 1-time payment of
$2800
Here’s What You Are Getting When You Enroll In Independent Study:
When you add it all up, that’s a value of $5,500
But when you enroll today you’ll get access to everything for just...
3 monthly payments of
$505
a 1-time payment of
$1500
