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Build Your Brand In 6 Months
everything you need to transform your brand from idea to finished product
October 1, 2020 - April 1, 2021
$2500
What You Get
Live Weekly Lessons
Once a week live lessons taught by Melanie, with special industry guest speakers.
Access To The Master Mind
A private group for all course members to connect, network, share resources, and support.
Office Hours
Once a week Melanie will host office hours as an opportunity for brands to ask for help .
Melanie's Personal Supplier List
My personal Rolodex of ethical and sustainable suppliers from all over the world.
Profesional Templates
Everything from how to email a factory and sound profesional to how to create a line sheet.
One on One Consultation
1 hour of private one on one consultation with Melanie to help build your brand.
Build Your Brand In 25 Weeks
Week 1:
Finding Your Niche
How to fine tune your product and find your customer
Week 2:
Financials
How to set up a budget and write a business plan
Week 3:
Funding
How to find funding and finance your small business
Week 4:
Branding
What's in a name? Crafting your brand image
Week 5:
Product Planning
What should you design?
Week 6:
Intro To Fashion Design
Crash course in clothing design
Week 7:
Fabric Sourcing
Finding the perfect fabrics
Week 8:
Sourcing Partners
This is where I hand over my personal list of industry contacts
Week 9:
Tech Packs
And, how to communicate with a factory
Week 10:
Jargon
Demystifying industry talk
Week 11:
Sourcing Details
Labels, hang tags, and all the extras
Week 12:
Packaging
Finding the perfect bags, boxes, and more
Week 13:
Production
Writing your first PO - complete with templates
Week 14:
Website Design
How to start selling online in less than 1 hour
Week 15:
SEO
How I rank #1 in Google search results
Week 16:
Product Photography
How to take professional DIY photos
Week 17:
Sales Tools
Line sheets, look books, brand books, and more
Week 18:
Finding Your Customers
How to start selling your product
Week 19:
Wholesale
How to hire showrooms and sales agents
Week 20:
Networking
Navigating tradeshows, and the art of the cold call
Week 21:
Retail 101
Deciding what sales channels are right for you
Week 22:
DIY PR
How I got myself featured in Forbes, Business of Fashion, spoke at SXSW, and more
Week 23:
Advertizing
How to create ads that convert into sales
Week 24:
Marketing
The basics of email marketing, sales funnels, and connecting with your customer
Week 25:
Scaling
How to grow your brand bigger and better
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