The Fashion Brand Side Hustle
Start your brand in just 30 days with only $1000
This program is designed for ambitious side-hustlers who want to build a real fashion brand without quitting their 9-5 or draining their savings. If you’ve got big dreams, a tiny budget, and a just a few hours a week, I'll show you the industry shortcuts to get started now.
Enrollment starts June 2nd
only 10 seats available - grab one while you can!
Can I really start my brand with just $1000?
I know the original LMCL program isn’t the right fit for everyone. That’s why I created The Fashion Brand Side Hustle - a streamlined version built specifically for aspiring entrepreneurs who don’t have $10K lying around or unlimited time to work on their brand.
This program meets you where you are right now, giving you fast, actionable wins to build momentum and stay motivated.
Instead of long development timelines and expensive inventory, we focus on quick-turn manufacturing methods like white label, blanks, and print-on-demand. That means you can launch your first product without sinking thousands into custom development or sitting on unsold stock.
It’s a smarter, faster, and more affordable way to test your idea, make sales, and start building a real fashion brand, all while keeping the security of your day job.
But Melanie, I want to start a real brand...
You’ll get there, but not by waiting for the “perfect” time or more money.
Big dreams are built on small, consistent steps. Start now, work with what you have, and grow from there.
These three founders did just that, starting with low-cost products, building engaged communities, and eventually scaling into custom manufacturing.
They are proof that real success starts small.
BEAUTIFUL GENIUS
Jordan launched her brand during the pandemic using print-on-demand to keep costs low and risk even lower. In just one year, she turned that lean setup into a profitable business - saving enough to invest in custom products without taking on debt or outside funding.
More importantly, that first year gave her something even more valuable than money: data. She learned exactly what her customers loved (and what they didn’t), so when it was time to invest in inventory, she knew she was creating pieces that would sell out and not sit in her garage.
By starting small, testing fast, and scaling smart, Jordan built a brand that grew quickly and cost-effectively—with no wasted product or funds.
FIT EQ
Founder Lauren opened up 9 new wholesale accounts worth over $13,000 with white label product alone and was able to use that cash to create her custom made in America (with Italian textiles) riding pants.
ZOE GRINFELD
Zoe started with one simple product, dice earrings, to fund her entire brand. That small, smart start helped her build a loyal customer base and generate the cash flow she needed to grow.
Since then, she’s expanded into apparel and other accessories, and even earned a spot at New York Fashion Week.
Not bad for a brand that began with just one simple product.
SUPREME
Did you know, before Supreme was collaborating with Louis Vuitton, they were printing graphic tees on blanks?
KITH
Before being worn by LeBron James and Bella Hadid, streetwear brand Kith got their humble start with blanks.
GYMSHARK
When GymShark decided to expand beyond supplements, they sourced their first apparel styles from Alibaba private label factories.
BROOKLINEN
The brands first launch was nothing more than high end white label bedding re-branded.
SET ACTIVE
Used OEM manufacturers in LA and China for some of their very first products that helped sky rocket them into a cult favorite.
PARKE
If you didn't know viral brand Parke's pajamas are a direct copy from Alibaba suppliers.
HOW DOES THE FASHION STARTUP SIDE HUSTLE PROGRAM WORK?
20 Daily Mini Lessons
- Over the next 30 days, you'll receive 20 bite-sized lessons (no more than 10 minutes), each with clear action steps to take you from idea to first sale.
- The lessons are pre-recorded, so you can watch on your own schedule, whether that’s during lunch breaks, after the kids go to bed, or on the weekend.
- Don't stress about falling behind, the lessons are available to you for life
MY PERSONAL CELL #
- Need help and can’t wait? That’s what the chat is for.
- You’ll get direct access to me via my cell phone number so you can ask questions and get support when you need it without having to wait.
- Plus, you’ll be plugged into an international community of founders who get it, people who’ve been exactly where you are, and are here to cheer you on every step of the way.
4 LIVE CALLS
- Every week, you’ll get access to a live Zoom Q&A session with me.
- This is your chance to ask questions, get personalized guidance on anything you’re working through, and stay motivated with real-time support.
LIFE TIME ACCESS
- Life happens—and that’s okay. If you fall behind, no stress. You’ll have lifetime access to all the video lessons, so you can catch up, revisit, or restart whenever it works for you.
ACCESS TO MY SUPPLIER LIST
- Stop wasting hours searching Google, get direct access to my VIP Supplier List.
- This curated list is your shortcut to the best white label, blank, and print-on-demand manufacturers in the world - trusted, vetted, and ready to work with small startups like yours.
SEPCIAL BONUSES
- Finish the program and unlock a VIP invite to my ultra-exclusive Members Only group.
- This private community is where I share advanced strategies, behind-the-scenes insights, and my personal playbook for scaling fast - the stuff I only reserve for serious founders ready to level up.
The Fashion Startup Side Hustle Program WILL HELP YOU...
choose the right product
Success isn’t about having a massive budget, it’s about choosing the right product for your target customer.
And, let’s be real: no one is lining up to buy a logo tee from a brand they’ve never heard of, you're going to need to be more creative than that.
By the end of the program you will have figured out what product to start with and created your own zero risk mini supply chain.
set up your sales channel
Sales take more than a few Instagram posts and a couple of emails.
Inside this program, I’ll teach you the exact omni-channel marketing strategy that million-dollar brands use to drive consistent sales from day one.
Because the goal isn’t just to launch, it’s to generate real cash flow so you can reinvest, grow, and build long-term success.
strategy to scale in the future
The simple supply chain you’ll use in this program is designed to get you started fast and generating sales, so you can reinvest that cash back into your brand.
But what happens after that?
Don't worry I'll set you up with a plan for future growth.
is the fashion startup side hustle program right for me?
If you’ve got a million reasons why now isn’t the “right time”, but you still can’t shake the dream of starting your own fashion brand, this program was made for you.
Maybe you're starting a new job, saving for a baby, caring for a family member, or just overwhelmed by life. I get it.
That’s why I created The Fashion Startup Side Hustle, to make the scariest part of launching your brand (those first steps to committing to actually doing something), doable.
Think of this as a test run. You’ll commit just a few hours a week and a $1,00 startup budget (instead of your life savings) to see what’s really possible.
If it doesn’t work out, you haven’t lost much. But if it does (and I think it will)… it could change everything.
YOU MIGHT HAVE SEEN ME IN
NEXT LEVEL RESULTS
THIS ISN'T AN ONLINE COURSE
Because, let's be honest - those don't work.
It's time to turn the podcasts off, pull the earphones out, and start actually doing the work.
While there is a little bit of learning to do, I took out all the fluff, so the majority of your time will actually be spent doing the damn thing.
You're busy, I get that. That's why the next 30 months are all about actionable steps, accountability, and problem solving.
COMMONLY ASKED QUESTIONS
Can I see the syllabus? What will I be learning each day?
Lesson 1 - Figuring out what product is best to start with
Lesson 2 - Setting up a budget
Lesson 3 - White label product deep dive
Lesson 4 - Print on demand product deep dive
Lesson 5 - Blanks product deep dive
Lesson 6 - Building a community to generate first sales
Lesson 7 - Creating a formal business plan
Lesson 8 - Brand assets (logo, trademark, etc)
Lesson 9 - Working with white label suppliers
Lesson 10 - Working with print on demand suppliers
Lesson 11 - Working with blanks suppliers
Lesson 12 - Supplier communication tips and organizational tools
Lesson 13 - Custom artwork crash course
Lesson 14 - How to create a low cost e-comm website
Lesson 15 - How to create an automated email marketing system
Lesson 16 - The repeatable secret to how I go viral on social media
Lesson 17 - How to grow your audience across platforms
Lesson 18 - Prompts to make creating content quick and easy
Lesson 19 - Wholesale and retail strategy
Lesson 20 - How to transition to a "real" factory for completely custom designs
How far along do I need to be to join?
All you need is an idea to get started! I will help you with everything else. In fact, it's best to get started with as little work done as possible this way you do it once, and do it right.
I already launched my brand, is this right for me?
No, if you are already launched and looking for help please contact me.
Do I need fashion skills?
NOPE! With the methods I teach, anyone can start their own fashion brand.
Do you work with brands worldwide?
Yes! Currently I have clients from 39 different countries!