I’m Melanie, founder of virtue + vice. For over a decade I have developed products for many of the brands in your closet. I have worked with the behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot.
I believe, to fix fashion, first we need to understand how it’s made. so, after living and working in countries like China, India, Taiwan, and the Philippines where I got to see first-hand how the fashion industry operates, I now have a few ideas about how we can all be doing better.
whether you are a brand or a customer, my goal is always the same – to educate and give you all the industry facts so you can make your own informed conscious fashion decisions.
are you ready to launch your conscious line?
I bet you have an amazing idea for a brand. and, have been dreaming about starting a clothing line for a while. or, maybe you are feeling a little envious of someone else’s small business and wish that could be you too (hey, if they can do it, why can’t I? right?)
but, like a lot of people, you aren’t sure how to make it happen IRL. don't worry, I got you.
if you are ready to get serious, and launch your line this year, take a look at Launch My Conscious Line. the program is a mix of live mentorship, manufacturing boot camp, and fashion business accelerator.
hear what past students are saying
and, shop their collections
I offer support in...
sourcing + product development
content + marketing
a look behind the seams
a peek inside the fashion industry and how clothing is really made