Sustainable and Ethical Fashion Source

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the FREE 7-day conscious startup crash course is back! everything you need to kickstart your brand in only 1 week! signup now, while it's still free!

for brands and their customers

I help entrepreneurs start their dream fashion business, established brands scale with transparent supply chains, and along the way, take curious consumers on “a look behind the seams” of how clothing is made

Hi.

I’m Melanie, founder of virtue + vice. For over a decade I have developed products for many of the brands in your closet. I have worked with the behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot.

I believe, to fix fashion, first we need to understand how it’s made. so, after living and working in countries like China, India, Taiwan, and the Philippines where I got to see first-hand how the fashion industry operates, I now have a few ideas about how we can all be doing better.

whether you are a brand or a customer, my goal is always the same – to educate and give you all the industry facts so you can make your own informed conscious fashion decisions.

are you ready to launch your conscious line?

I bet you have an amazing idea for a brand. and, have been dreaming about starting a clothing line for a while. or, maybe you are feeling a little envious of someone else’s small business and wish that could be you too (hey, if they can do it, why can’t I? right?)

but, like a lot of people, you aren’t sure how to make it happen IRL. don't worry, I got you.

if you are ready to get serious, and launch your line this year, take a look at Launch My Conscious Line. the program is a mix of live mentorship, manufacturing boot camp, and fashion business accelerator.

Launch my conscious line

hear what past students are saying

and, shop their collections

Christopher - Founder + Creative, CYC The Shop

My valuable takeaway from Melanie’s program was the personal connections with like-minded creatives working through similar issues. Together we learned from seasoned professionals and discovered pathways & opportunities to develop our own businesses.

Shop CYC!

Zoe Grinfeld - Designer

This course filled all the gaps in my industry knowledge that I was left with after graduating from fashion school. Melanie is like a production matchmaker, pairing students with ethical manufacturers for any product you can think of. Weekly office hours allowed space for brainstorming, problem-solving, and a great sense of community in the group.

Shop Zoe Grinfeld Art!