what is sustainable fashion?

Sustainable fashion asks the question how was something made and how can it be made better? How can it have a smaller environmental impact? How can our business help and progress local communities? It asks the question, are we making this the best way possible, and how can we do better? What is sustainable fashion?

Sustainable fashion is not definitive.

It is hard to say definitely that something is sustainable because sustainability is often relative. While it's impractical to be as sustainable as Nita Bowerman's 'The Mobile Garden Dress', a 100% compostable and recyclable, self-sustaining garden and shelter, complete with pots of edible plants and a hoop skirt which converts into a tent at night - we can all strive to be better. Cotton is better than polyester, organic cotton is better than cotton. No company is perfect, but it’s important that everyone try to improve and make their supply chains better.

what are sustainable practices?

Companies concerned with sustainable fashion generally will choose....

organic cotton over non-organic cotton

Here I am back in college, where is all began, on a cotton farm

low impact azo-free dyes or vegetable dyes instead of dyes concocted with toxins and heavy metals

natural dyes might not give as bright or saturated colors as chemicals, but the they are better for you and the planet. In general, more traditional handcrafted approaches instead of fossil fuels are 

Cutting back on fossil fuels 

 Here I am on a giant pile of recycled bottles that are about to be shipped and turned into clothes

Reuse culture

Here I am in my favorite pair of jeans. Instagram basically looks like I took all my photos in 1 day. But, really I have been wearing the same pants for years.

Companies that care about sustainability will promote buying quality over quantity, and will often even offer free repairs because they believe it is better to reuse something instead of creating something new.

 Stay Local

source all their components from around the same region to cut down on shipping and transportation emissions and pollutions

Thinking About The Future

Brands are constantly asking where things came from, how they were made, and if there is a better way of doing the same thing with a lower environmental impact